Sponsored Link
Email This Post Email This Post

BigCommerce Extends Support for Amazon

Sellers with BigCommerce stores are able to list products on Amazon directly from the BigCommerce platform, and now they have more options. BigCommerce added support for additional categories – including Arts, Crafts and Sewing – and it has also added additional listing options and advanced controls.

Company announcement follows:

Easier ways to tap Amazon’s potential 
Did you know that 44% of all online purchases start on Amazon? Making your products available on this key channel is a great way to grow your business and promote your brand.

With improvements from new categories and listing options to more advanced controls, we’ve made it even easier to sell on the world’s largest online marketplace.

Support for new categories 
We already supported simple products on Amazon’s Beauty & Personal Care, Health & Household, Home & Kitchen and Toys & Games categories.

Now, we’ve added Arts, Crafts & Sewing as well as Tools & Home Improvement, Pet Supplies, Electronics and Grocery & Gourmet Food. Note that Grocery & Gourmet Food is a gated category that requires approval from Amazon.

If you’ve been awaiting support for these key Amazon categories, it’s time to get started!

UPCs required for your success 
Amazon requires valid UPC codes for each product sold on the channel. Now, when you go to list products from a BigCommerce catalog to Amazon, you’ll see UPC is a required field. If you’ve had trouble getting products listed on Amazon in the past, you may have forgotten the UPC. Our new UPC requirement will help ensure you succeed, and make sure your BigCommerce product is linked properly on Amazon.

The only exception to this UPC requirement is if you have an approved Brand or GTIN exemption from Amazon. Think private label brand owners, producers of branded white label products, custom or handmade products, or exclusive distributors of a particular product on Amazon.

Fine-tuned product categorization
We’ve made it easy to set a top-level Amazon category as a default for your catalog. Plus, you can override your default on a product-by-product basis, and even select more detailed categories under any top-level Amazon category we support.

For example, let’s say the majority of your products belong in Beauty & Personal Care but a few belong somewhere in Home & Kitchen. Simply set Beauty & Personal Care as your default, then go to the advanced listings page and override any product’s category to Home & Kitchen. You can choose categories within Home & Kitchen – down to the root level – as needed.

Easier inventory control
We’ve made it easier to manage inventory – even if you aren’t using inventory tracking – across BigCommerce and Amazon as well as on eBay. Before, many merchants couldn’t use Amazon or eBay because they may custom build their products and have “unlimited” inventory. Rather entering “fake” inventory levels for each product you want to list, now you can set a “default inventory level” for any product that doesn’t have inventory tracking enabled. When an order comes in from Amazon or eBay, BigCommerce sends Amazon an update on the default inventory value you entered.

Amazon has massive, proven potential for online merchants. If you are already selling on Amazon, log in to take advantage of new categories and controls. And if you aren’t on Amazon yet, find out how to get started.

Source: BigCommerce Announcement

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.