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Syndicating Product Reviews to Boost Conversion

PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, announced the extension and expansion of the PowerReviews Open Network, which ensures the continued syndication of authentic product reviews collected on brand sites to leading ecommerce retailer sites. Reviews help consumers make better purchase decisions and help ecommerce retailers and brands increase traffic, drive sales and increase conversion rates.

Walmart, Jet.com, Walgreens, Sam’s Club, and many of the largest retailers in the world accounting for more than $1 trillion in online and offline revenue, have pledged their support and signed open syndication agreements with PowerReviews.

In addition, major brands including GlaxoSmithKline, The North Face, Ugg and World Kitchen have committed to continue syndicating their reviews to retail ecommerce sites through the PowerReviews Open Network.

“Brands and retailers rely on ratings and reviews to drive traffic and sales,” said Matt Moog, chief executive officer, PowerReviews. “Brands and retailers own their reviews and control their sites. We are committed to expanding the PowerReviews Open Network to make more authentic content available to consumers on more ecommerce sites, regardless of their rating and review technology platform.”

Syndication Makes Reviews Available to Shoppers on More Ecommerce Sites
Review syndication makes more reviews available to shoppers on more ecommerce sites. Syndication enables the distribution of reviews collected on brand sites to retail ecommerce sites to make that content visible to more shoppers. On average, retailers receive 58% of their review content from syndication.

Consumers and Retailers Depend on Product Reviews. Of shoppers, 86% consult reviews prior to making a purchase, demonstrating their increasing importance in the customer journey. Ecommerce retailers rely on ratings and reviews to increase traffic, sales and conversion rates. Reviews empower consumers to share their experiences with specific products using their own words, photos and videos.

Syndication Increases Product Review Coverage and Conversion Rates.Syndicated reviews are essential for ecommerce retailers and help amplify the voice of the consumer. On average retailers receive more than half of their review content from syndication, which results in higher conversion rates for more products. When a product without reviews adds one or more reviews, the conversion rate increases by 65%.

Retailers Access the PowerReviews Open Network at No Cost. The PowerReviews Open Network is committed to the broad distribution of authentic reviews to ecommerce retailers. Retailers using PowerReviews or Bazaarvoice who have direct syndication agreements with PowerReviews receive syndicated brand content at no cost.

The PowerReviews Open Network is Expanding to Multiple Platforms. The PowerReviews Open Network is now making authentic brand content available to major retailers that use other technology platforms to collect and display reviews. By supporting multiple technology platforms, PowerReviews is making product reviews available to more consumers on even more ecommerce retailer sites.

Origins of Review Syndication
In order to freely distribute content between brands and retailers on two different rating and review technology platforms, review syndication was created by PowerReviews and Bazaarvoice in 2012 when the companies briefly combined. In July 2014, the Department of Justice (DOJ) ordered the divestiture of PowerReviews from Bazaarvoice and mandated the continuation of syndication for four years. To date, more than 35 million reviews have been syndicated across the network from PowerReviews’ brands.

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services.

Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales.

The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.

Source: PowerReviews.com Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.