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Pitney Bowes Launches Global Marketplace Solution

Pitney Bowes Inc., the global technology leader that provides innovative solutions and services powering anywhere-to-everywhere commerce, at ShopTalk 2017 today, launched Complete Marketplace, the capable and scalable way for retailers to access leading marketplaces around the world.

For retailers, the cost, time, and complexity of selling on a non-US marketplace make the barriers to entry extremely high. The challenges of managing multiple partners and localizing for culture and language have been solved by Pitney Bowes. Complete Marketplace takes the complicated work of establishing a successful presence on a global marketplace and making it simple – no matter the region. The solution offers end-to-end capabilities like localization, site optimization, payments, compliance and legal – from demand to delivery. Further value and assurance comes from the local teams and partners that accelerate marketplace coverage, ensuring a quick ramp to realization.

Marketplaces are often the best opportunity to reach new global consumers in attractive emerging markets. Perhaps no market better exemplifies this opportunity than China, which continues to be a critical growth market for retailers. According to the Pitney Bowes 2016 Global Online Shopping Study, almost two-thirds (65%) of online shoppers in China choose marketplaces for the majority of their online purchases and 83 percent use marketplaces to search for new products.

Complete Marketplace is designed to help retailers find cost efficiencies with little upfront investment and ease to achieve a multi-regional approach. As a retailer’s business grows on a particular marketplace, it can support growing volumes while minimizing costs. Retailers can then easily extend their reach to additional marketplaces around the world at a pace that meets their needs.

“As a retailer that has sold over 28 million bags online, we recognize that the path to a global journey can take many forms,” said Peter Cobb, co-found, eBags. “Partnering with Pitney Bowes to reach the Chinese consumer helped build our presence in this market over the 2016 holiday season and we are looking forward to reaching even more consumers in 2017.”

“Enabling just one marketplace can be difficult for a retailer – enabling two or three really well is nearly impossible,” said Lila Snyder, Executive Vice President and President, Global Ecommerce, Pitney Bowes. “Pitney Bowes’ combination of technology, services and subject matter expertise is critical for retailers looking to consolidate their data and capabilities into one, simplified platform to reach new global consumers in marketplaces around the world.”

The Complete Marketplace solution, part of the Pitney Bowes’ Commerce Complete for Retail platform, is available through the Pitney Bowes Commerce Cloud, a commerce enabler, providing access to solutions, analytics and APIs across the full commerce continuum with speed and agility.

Source: Pitney Bowes Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.