Sponsored Link
Email This Post Email This Post

How to Boost Sales by Reaching Canadian Shoppers

Canada Post published the following post to its blog last month:

Are you a US-based merchant looking to grow? Just north of the border, a tremendous opportunity awaits in Canada.

Canada boasts a prosperous economy and a sizeable population of 36 million people, the bulk of whom live within 100 miles of their American neighbors. Canadians are shopping online more than ever before: statistics show ecommerce spending is surging by 15% each year, and, according to eMarketer, is expected to reach almost $50 billion by 2019.

Canada Post delivers two of every three parcels in the country and has the vital insights you need on the purchasing preferences of Canadian online shoppers. Our exclusive research can put your business on a path to prosperity.

Despite sharing a border, Canadians and Americans are different in many ways. To achieve success in this dynamic market, you must have an understanding of the unique purchase behavior and expectations of the Canadian shopper.

A booming business with room to grow 
Online shopping is a booming business in Canada. Some 21 million Canadians, or 80% of the population, made at least one online purchase in 2015. Of that group, 9.2 million people bought something from an US online retailer. That figure represents about 44% of the Canadians who purchased items online, suggesting there is a great deal of room for U.S. e-merchants to grow their business north of the border.

Your market: millions of Canadians

  • 21 million Canadians who made at least one online purchase in 2015 represent a group larger than the population of either New York or Florida.
  • 10% made more than 24 online purchases within the year, shopping so frequently that the y clicked the buy button an average of two or more times per month.
  • Of these “hyper shoppers,” 70% made purchase from a US merchant.

Why Canadians buy from south of the border
Canadians display a diverse range of interests and desires when shopping from U.S. e-commerce retailers, buying items across an array of categories. The most common, however, are apparel and accessories, and books, videos and music.

So, why do Canadian shoppers choose to buy from south of the border?

  • Exclusivity and availability – some U.S. brands simply aren’t available in Canada.
  • Variety – many Canadians say there’s more to choose from with U.S. merchants than at local stores.
  • Lower prices – even after factoring in shipping costs, taxes, customs fees, and the exchange rate, Canadians can often get what they want while spending less.

There’s no stopping Canadian online shoppers 
Canadians are not about to abandon U.S. retailers. Rather, they’re likely to shop from them in growing numbers: 75% of Canadians who purchased from an American e-commerce merchant intend to make as many or more purchases the following year.

Prosperous, populous, and primed for growth, Canada offers enterprising e-commerce merchants a rich opportunity with enormous potential. Those who act quickly to tap into this burgeoning market and engage Canada’s growing community of online shoppers are setting themselves up for success.

Interested? Dig into our exclusive research to deepen your knowledge and grow your business in the lucrative, vibrant market that sits right on your doorstep.

You can find a link to register and download the whitepaper on the Canada Post blog:

Source: Canada Post Blog Post

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.