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eBay Adds Wine Partner, Will Expand to Germany

eBay published the following post to its corporate blog on Tuesday:

eBay announced a partnership with WineDirect bringing wine from around the world to its eBay Wine marketplace destination. The new partnership with WineDirect, the industry leader in direct-to-consumer (DTC) services for wineries, provides consumers direct access to inventory for these wineries, including wines not normally available online. This marks the latest expansion to eBay Wine’s portfolio, which includes collectible, rare and everyday wines based on varietal, region, price and more.

Among those browsing and buying wine on eBay, a recent study found that champagne and red wine are the top two most searched wine-related terms, while the top-selling wine is a Pinot Noir from the vineyards in California.

Over the coming months, eBay shoppers will have access to a large selection of red, white, sparkling and rose wines from small and mid-size wineries through the WineDirect partnership. In addition, eBay customers will also be able to send wine bottles as gifts for upcoming special occasions or holidays, like Mother’s Day.

“We’re excited to empower small and mid-sized wineries by connecting them with eBay’s millions of customers through our innovative partnership,” said Joe Waechter, President and CEO of WineDirect. “This is a fantastic opportunity for wineries to share their passion and their product with new audiences, and for shoppers to gain unparalleled access to wines direct from the source.”

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“eBay’s partnership with WineDirect gives millions of wine enthusiasts even more access to a massive selection of wine, allowing them to find that perfect bottle that suits any occasion,” said Alyssa Steele, DMM of Home and Garden at eBay. “This relationship represents the next step in our efforts to bolster our wine category and ensure shoppers have access to fine, rare and everyday wines that they will love.”

eBay’s wine category will also expand to Germany later this month.

Source: eBay Corporate Blog Post

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.