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Amazon Launches Subscription Toy Plan

Amazon sent us the following announcement about a subscription ecommerce program it launched on Tuesday called the STEM Club. STEM stands for science, technology, engineering and math.

Amazon.com launched STEM Club, an all-new monthly subscription program that delivers hand-picked, top-quality science, technology, engineering and math toys, right to your door. For just $19.99 plus tax per month, subscribers will receive one age-appropriate, high-quality STEM Club toy designed to encourage children to learn through play.

Customers can rest assured knowing they are receiving the best STEM toys for their young learners as Amazon toy experts work hard to bring only the best STEM toys from the top trusted brands to STEM Club. Moreover, all of the curated toys in STEM Club are either recently launched on Amazon.com or exclusive to Amazon.

Not only has STEM been a hot trend in education for the last couple of years, our customers have also expressed strong interest in these types of toys. To make it easier for customers to shop for STEM products, we launched the STEM Toys & Games Store in spring 2015 as a single destination for discovering products designed to help children of all ages develop skills in STEM. And through the launch of STEM Club, we are making it more convenient than ever for parents to give their kids the gift of having fun while learning.

To begin the convenience of receiving one pre-selected STEM Club toy each month, Amazon.com customers can subscribe to STEM Club by visiting Amazon.com/STEMClub and selecting their preferred age range (3-4, 5-7 or 8-13).

The first STEM Club toy will arrive in about a week and STEM Club items always ship for free. From robotics to natural sciences, there’s always a new discovery on the way. More information is available on Amazon.com/STEMClub.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.