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Amazon UK Ranks Number One in Satisfaction

A new nationwide poll of 10,000 consumers has ranked Amazon.co.uk number one in customer satisfaction amongst all UK companies. It is the second year running Amazon has received the accolade. To thank its customers, Amazon.co.uk offered 10 pounds off selected orders over 50 pounds placed on Friday.

The UK Customer Satisfaction Index (UKCSI), run by The Institute of Customer Service, asks consumers to rate their actual experiences of the individual organizations they have dealt with on a range of metrics, from professionalism, quality and efficiency to problem solving and complaint handling.

“We always appreciate the support of our customers so we’re thrilled to start the year with such positive feedback,” said Doug Gurr, UK Country Manager, Amazon. “We know we can always get better, and we’re confident our investments in the UK will enable us to further improve the shopping experience for all our customers in 2017.”

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Jo Causon, CEO of The Institute for Customer Service, comments: “The latest UKCSI results clearly show that just being good is no longer good enough. Organisations who can get things right first time and deal with problems effectively to deliver an excellent customer experience are those that are thriving both on the high street and online.”

The special offer was available on products sold by Amazon retail including AmazonFresh, Amazon Pantry and Prime Now. It was not available for products sold by third-party sellers on Amazon Marketplace, Gift Cards or digital content.

See the full release on the Amazon website issued on Friday:

Source: Amazon UK Press Release

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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