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Amazon Fends off Rivals in Consumer Electronics Category

Boomerang Commerce, the leading Retail Performance Management solution, released its annual “Boomerang Insights: Consumer Electronics Category” reportcomparing top retailers’ pricing, assortment and availability of this holiday season’s popular electronic devices.

This year’s results reveal that Walmart and Jet are attacking Amazon on price. Meanwhile, Newegg and Walmart are leveraging their marketplace investments to compete on assortment. Walmart is managing inventory well with the lowest number of items out of stock after Amazon.

Key findings across data from Amazon, Best Buy, Jet, Newegg, Target and Walmart show:

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Amazon is still the one to chase. Amazon carries millions of items in its electronics category – more than 1.6 million items in the camera and photo selection alone – and optimizes its pricing strategy based on data signals like popularity.

Walmart and Jet offer the lowest prices on a sample of Amazon’s more popular electronics products, with 37 percent and 42 percent of analyzed items priced the same or lower than those found on Amazon, respectively. In contrast, Target and Best Buy had only 18 percent and 17 percent priced the same or lower than the same sample of popular electronics products found on Amazon, respectively.

Walmart and Newegg are nearing Amazon’s selection based on their marketplace strategies. While scoring lower on price perception in the market, Newegg carries 70 percent of Amazon’s more popular items, and 68 percent of Newegg’s overlap is offered by third-party sellers. Walmart closely follows with a 68 percent overlap, 80 percent of which is supplied by third parties. In contrast, Best Buy, which is not using a marketplace strategy, only stocks 53 percent of Amazon’s more popular electronics products while Target only had 25 percent.

Amazon is narrowly beating the competition on product availability. Among the more popular items, only 1.2 percent are out of stock at Amazon, while 2.7 percent are out of stock at Walmart. Meanwhile, Target is at 6.8 percent while Jet has the lowest availability, with 28.8 percent of popular items out of stock.

“Boomerang Commerce’s analysis of consumer electronics products shows that successful retailers are using a combination of competitive pricing, large product assortments, high product availability and marketplace strategies to compete with Amazon,” says Boomerang Commerce CEO Guru Hariharan. “This holiday season, Walmart and Newegg are making huge strides expanding their assortments through marketplace investments, while Jet and Walmart are competing aggressively with Amazon on price.”

Boomerang Commerce Insights reports are produced annually for different product categories. In this report on consumer electronics, Boomerang analyzed 1,800 items throughout the online stores of six leading retailers: Amazon, Best Buy, Jet.com, Newegg, Target and Walmart. The analysis is based on 600 randomly selected items from each of three tiers: more popular items, moderately popular items and less-popular (specialty) products. More details and examples for specific products can be found in the full report from Boomerang Commerce. The data used was compiled during November 2016.

Source: Boomerang Commerce Press Release

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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