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FedEx Studies Online Shopping Habits of Canadians

A recent survey reveals that more Canadians are enjoying the added convenience that ecommerce provides, with 68 percent of respondents indicating that it is the fastest and most efficient way to shop for gifts during the holiday season. The survey of 1,522 Canadians also found that 69 percent of respondents believe online shopping offers a better selection of gifts.

Findings from the fifth annual Online Shopping Intentions Survey commissioned by FedEx Express Canada, a subsidiary of FedEx Corp, suggest that the rise of ecommerce has changed Canada’s approach to gift-giving, showing a 16 percent increase in the number of respondents planning to shop online this year over those who said they did in 2014.

With 61 percent of respondents planning to shop online this holiday season and 14 percent indicating that they are planning to shop online for the first time, consumers are doing more of their holiday shopping on the web, which can be attributed to convenience factors including the ability to compare prices and ship directly to their home.

“Each year we see strong evidence of the continued growth of online shopping throughout our FedEx network, especially during the holiday season where the number of packages making their way through our network continues to grow,” said Lisa Lisson, president of FedEx Express Canada. “Ecommerce is now the new normal and as Canadians look to online shopping as a solution for their everyday purchases and holiday season shopping needs, they require shipping solutions they can depend on.”

The rapid growth of ecommerce has drawn in Canadians of all ages, from all corners of the country. Some additional survey findings include:

  • 67 percent of Gen Xers are planning on shopping for holiday gifts online this year, compared to 59 percent who indicated that they did holiday shopping online in 2015.
  • 43 percent of Baby Boomers are planning on shopping for holiday gifts online this year, compared to 36 percent who indicated that they did so in 2015.
  • Just over three-quarters of millennials (76 percent) are planning on shopping online this year, a slight increase from 63 percent who said they did in 2015.
  • Three in four Manitobans (75 percent) said they plan on gift shopping online this holiday season, the highest rate in Canada.
  • Two in three (67 percent) of B.C. residents and almost two-thirds of Ontarians (63 percent) indicated they are planning to shop online this holiday season.
  • Almost one-quarter of Quebecers (22 percent) will join the fray responding that they plan to shop online for the very first time this holiday season.

“As we prepare for a busy peak shipping period, we are committed to making this season as easy and worry-free as possible for our customers,” continued Lisson. “Canada can count on FedEx and our vast global network to help make their holidays memorable.”

FedEx is expecting a busy holiday season around the world, with the four Mondays between Black Friday (November 25) and Christmas Day projected to set records for the company.

FedEx has been working closely with its customers to ensure the global network is prepared for the influx of volume expected between Black Friday (November 25) and December 24. These measures include:

The addition of over 30 new aircraft to the global FedEx Express fleet

The addition of approximately 50,000 seasonal positions to a global team of 400,000 people

The assistance of the FedEx Weather Meteorology Team, which includes 15 dedicated meteorologists, one of the largest in-house meteorology departments in the express cargo industry.

About The FedEx Express Canada Online Shopping Intentions Survey
From October 12th to October 13th 2016 an online survey was conducted among 1,522 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error – which measures sampling variability – is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

Source: FedEx Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.