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Pinterest Hones Ads with 3 New Types of Promoted Pins

Pinterest’s Francis Larkin took to the company’s blog to introduce three new types of Promoted Pins as part of the company’s efforts to provide a way for advertisers to reach shoppers.

At Pinterest, we have this crazy idea that ads don’t have to feel like an intrusion, or like something you have to suffer through before you get to the good stuff. We actually believe they can be a welcome way to discover products and services you truly want in your life. That’s why ever since we first launched promoted Pins 2 years ago, we’ve been working hard to make sure they feel relevant to you.

Over the years, we’ve gotten even better at connecting you to the ideas and products you most want to see. So if you use Pinterest to get style ideas, you might see a promoted Pin for a winter coat that matches whatever shapes and colors you’ve been loving lately. Or if food’s more your thing, you might see a promoted Pin for a gourmet meal delivery service.

To help make sure you’re happy with what you’re seeing, promoted Pins always include a way to give feedback so we can keep improving which Pins we show you.

We’ve even made some improvements to the Pins themselves: We’ve created 3 new types of promoted Pins, each designed to make it a little easier for you to give the Pin a try.

New kinds of promoted Pins – one-tap, video and app

One-tap Pins: Just tap a one-tap Pin in your feed to jump directly to the site it came from so you can quickly learn more. We’ve only just started showing these Pins on Pinterest, but people already seem to be loving how much easier it is to get right to the products they’re looking for. In fact, almost twice as many Pinners are finding items to buy through these new Pins.

For now, we’re only letting a handful of select businesses promote one-tap Pins, so you may not see them right away. But just keep your eyes peeled for the arrow icon, which you’ll find in the lower corner of each one-tap Pin.

Video Pins: We’re also introducing promoted video Pins, which play right on Pinterest – no more clicking off to another site before you can watch. You’ll also find a selection of related ideas that help you learn more about how things work, or buy products you spotted in the video.

App Pins: We also now have promoted app Pins, too, which make it easier for you to find out about the apps and app-makers you want to hear about most. These Pins link directly to the store so you can download the app and start using it right away.

Available in more parts of the world

Up until recently, only US businesses could promote their Pins. Now businesses in the UK can use them, and they’ll be available in even more parts of the world very soon.

Before long, businesses around the world will be able to connect with the people who are most excited to learn about the products they make, and the ideas they help bring to life. As more people from different parts of the world start to see promoted Pins on Pinterest, it’s more important than ever that they always feel relevant to everyone, no matter where they’re from. So if you have any feedback on these or any other promoted Pins you find, please tell us what you think and we’ll keep working to make the ideas you see are as interesting as they can possibly be.

SourcePinterest Blog (contains screenshots)

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.