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eBay Adds Feature to Its Seller Advertising Program

eBay published the following post on its Announcement Board on Thursday advising sellers of new capabilities in its Promoted Listing seller ad program.

Sellers: We’re excited to announce the new bulk listing and editing feature in promoted listings, making it easier than ever to maximize the visibility of your inventory.

With the addition of this new feature, you no longer have to upload items into your promoted listings campaigns individually, making it particularly handy for sellers who have a large quantity of data.

If you haven’t used promoted listings before, here’s a quick introduction: Promoted listings is an easy-to-use platform that puts your merchandise in front of more shoppers, boosts your items’ visibility by up to 30%, and increases the likelihood of a sale. It’s also one of many free marketing tools that come with an eBay Stores subscription. Plus, Anchor Store subscribers get a $25 credit to use on promoted listings every quarter.

Creating a promoted listings campaign is a great way to highlight your items, especially during the busy holiday season. So check out our hot items list to see what buyers are hunting for, then create your own holiday campaign today!

SourceeBay Announcement Board

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.