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Amazon Publishes 2016 Holiday Toy List

Amazon.com unwrapped its 2016 Holiday Toy List, a hand-selected list of more than a thousand of the season’s most sought-after products for kids featuring the hottest toys, games for the entire family, electronics, popular books, learning toys and more.

In addition to once again spotlighting Parent Picks, Kid Picks and STEM Picks, the Holiday Toy List also enables customers to easily shop the latest trends – Tech Toys, Mini Madness, Craft & Create, Active Play and Treasured Toys, making it easier than ever for customers to find the perfect gift for every child on their list.

Also new this holiday season is Amazon’s Top 100 list, ideal for busy shoppers who want to quickly and conveniently shop a condensed version of the Holiday Toy List and the best-of-the-best toys and games.

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Shop by Trend this Holiday Season 
Toys with mobile app connectivity such as Cozmo by Anki and Ravensburger Space Hawk Starter Set are wildly popular this year as kids are looking for new and exciting ways to stimulate their curious minds.

Science, Technology, Engineering and Math (STEM) toys such as the Osmo Genius Kit, Fisher-Price Think & Learn Code-a-Pillar and K’NEX Education STEM Explorations: Swing Ride Building Set continue to be popular among Amazon customers.

More and more, kids are getting involved in the maker movement and requesting toys that enable them to tap into their creative side. Kids are loving toy projects such as Thames & Kosmos Crystal Growing, Poppit Playset Bakery and Scientific Explorer Young Architect City Planner Set.

This year, mini figures are causing Mini Madness, and kids want to collect them all! Mini toy sets such as My Mini MixieQ’s Bundle – Mini Rooms, Playsets, and Figures, Squinkies Squinkieville Clubhouse Playset and Twozies Cafe Playset are popping up on every kid’s wish list.

We expect Star Wars, Trolls and Moana toys to be at the top of wish lists this holiday season, thanks to the upcoming movie releases, with toys such as Star Wars Imperial Stormtrooper, DreamWorks Trolls Glitterific Guy Diamond and Disney Moana Starlight Canoe and Friends to be top sellers.

Everyone is sure to look skyward this holiday season as drones such as the Traxxas 7909 Aton Quad-Rotor Helicopter and MOTA JETJAT Nano Camera Video Drone are topping every big kid’s list.

New this year, the Holiday Toy List includes videos that highlight the must-have products in each of the list’s editorial categories. Parents and kids can enjoy the videos together and shop the featured products on the same page as the video. Featured videos include Top 100, Parent Picks, Kid Picks, STEM Picks and more!

“Amazon’s Holiday Toy List features our favorite toys for every child on your list, hand-selected by our team of toy experts. Customers can easily shop Parent Picks, Kid Picks or the top trends for the season to find the perfect toy for every child, all from the comfort of their home or on-the-go from a mobile device or tablet,” said Eva Lorenz, Category Leader of Toys & Games for Amazon. “With millions of toys and games to choose from on Amazon, the Holiday Toy List highlights the best toys and games of the season at the lowest prices with convenient shipping options so parents can spend more precious time with those who give meaning to the season.”

Voice and Mobile Shopping
Last holiday season, nearly 70 percent of Amazon.com customers shopped using a mobile device and customers shopping on Amazon’s mobile app more than doubled. Customers who prefer to shop for the hottest toys away from their desktops will find it easier than ever before with the new mobile Holiday Toy List experience, ideal for browsing and shopping on your phone or tablet at home or on-the-go.

For those who prefer to shop hands-free this holiday season, they can do so with the help of Alexa, available on the Amazon Echo, Echo Dot, Amazon Fire TV, Amazon Tap and more. With more than half a million Prime-eligible toys available to order via Alexa-enabled devices, customers can purchase all the must-have gifts on their child’s wish list with just their voice. It’s as simple as saying, “Alexa, order Play-Doh,” to their Alexa-enabled device such as the Amazon Echo Dot, and Alexa will search for the lowest-priced option that ships with Prime and apply available discounts.

Prime members are already ordering popular toys such as the Star Wars Sergeant Jyn Erso figurine from Alexa.

Can’t Miss Daily Deals
All items on Amazon’s Holiday Toy List will be featured in a daily deal this holiday season, with deals offered on products from top brands such as Disney, PowerWheels, Ravensburger Puzzles, Monster High and Green Toys. Starting today, customers can enjoy up to 40% off select Melissa & Doug Toys, with additional deals on Hasbro Games, Play-Doh, Nerf and FurReal Friends to follow.

Anticipated Best Sellers and Exclusives
The Holiday Toy List features hundreds of popular items that will appeal to kids of all ages and interests. Some of the anticipated best-selling toys and games for this holiday season include:

Pie Face Showdown Game
Codenames
Bloxels: Build Your Own Video Game
Shopkins Happy Places House Playset
Hot Wheels A.I. Intelligent Race System Starter Kit
Scientific Explorer Magic Science for Wizards Only Kit
Playskool Sesame Street Love2Learn Elmo
Fisher-Price Imaginext DC Super Friends Super Hero Flight City
Fisher-Price Dance & Move BeatBowWow
SELFIE MIC Music Set
AquaBeads Ultimate Design Studio Payset
Fisher-Price Shimmer and Shine Magic Flying Carpet
View-Master Deluxe VR Viewer
Barbie Dreamhouse
Barbie Pop-Up Camper Vehicle
LEGO City Airport Air Show Building Kit
Nom Noms Lipgloss Truck Craft Kit
Wonder Workshop Dash Robot
Hatchimals Draggles
LEGO Friends Amusement Park Roller Coaster Building Set
3Doodler Create 3D Pen
American Girl Melody Doll, Book & Backpack Collection
DreamWorks Trolls Hug Time Poppy

In addition, customers can discover toys available exclusively from Amazon on the Holiday Toy List, including:

Hape Solid Beech Wooden Blocks Stacking Set
VTech Go! Go! Smart Wheels Launch and Go Ride On
Little Tikes Fully Assembled Cozy Coup: Ready to Ride
Fisher-Price Thomas the Train Wooden Railway Santa’s Workshop Express
Fisher-Price Rock, Roll ‘n Ride Trike
FurReal Friends Flurry, My Baby Snow Leopard Pet
Hape – Solid Beech Stacking Blocks with Carrying Sack
Little Tikes School Bus Activities Gym
Hape – Handyman Go-To-Caddy Wooden Tool Box
Monster High Skelita Calaveras Collector Doll
Play-Doh Disney Princess Prettiest Princess Castle Set
Fisher-Price Power Wheels Chrome Dune Racer
Power Wheels Thomas the Train Thomas with Track
Snap Circuits 203 Electronics Discovery Kit
Little Tikes EasyScore Basketball Set

Fast, Free Shipping Options 
Customers who shop the Holiday Toy List will find the same tools and helpful information they have come to know and love from Amazon, including fast, free shipping options – unlimited Free Two-Day Shipping on more than 30 million items with Amazon Prime, Prime Free Same-Day Delivery in 27 cities, and Prime Now where customers can find more than 3,000 toys available for one- and two-hour delivery in more than 30 U.S. cities – millions of helpful customer reviews, best-sellers and personalized product recommendations.

You can view the 2016 Holiday Toy List on the Amazon website.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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