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Amazon, Apple, and PayPal Go After Smaller Merchants

A series of announcements by online payment providers show the opportunity smaller merchants represent. Amazon, Apple, and PayPal all announced integrations with ecommerce platforms that provide store-hosting solutions for small and medium sized businesses.

Ecommerce platforms and shopping carts are happy to be able to offer merchants more choice when it comes to payment processing, and sellers are happy to give shoppers choice in the hopes of boosting conversion. And in the case of Amazon, it will gain even greater insight into shopping behavior. It will be interesting to see which payment provider becomes the favorite among online and mobile shoppers.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.