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eBay Opens GTC to All UK Business Sellers

All sellers who are registered as businesses on eBay UK can now list using the Good Til Cancelled format. Previously eBay UK limited the feature to Store owners (called Shops in the UK).

eBay offers sellers the choice of different durations for their listings – back in the days when the majority of listings were auction format, running a 3- or 7-day auction made sense to give bidders a sense of urgency.

But as eBay has shifted its focus to fixed-price listings and commodity goods, it gave sellers the option of running listings with a 30-day duration – or even indefinitely, known as Good Til Cancelled (GTC).

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It’s not clear why all sellers weren’t able to list GTC, you can find more about th

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to

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