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Amazon Seeks Women, Couch Potatoes, and Car Shoppers

In today’s Amazon News Brief for August 22, 2016: Amazon is seeking women business owners, couch-potatoes, and car shoppers, and what brands should know about its private-label initiatives.

First up: Seattle Times takes a look at the recent Amazon Women’s Entrepreneur Conference. The newspaper says over 3,000 people expressed interest in the event, and the company invited 300 “top performers,” and it wrote about some of those in attendance.

Next up: Quartz says Amazon is working to allow television viewers to use one-click shopping to order products they see while watching video. Amazon will work with a Japanese company to offer deals on food in that country.

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Hyundai announced “Prime Now. Drive Now,” describing it as a “limited-time, first-to-market on-demand vehicle test drive program.”

“Prospective buyers in the Los Angeles/Orange County areas can book 2017 Hyundai Elantra test drives at the location of their choice through Amazon’s Prime Now service at Amazon.com/primenowdrivenow.”

And finally, Internet Retailer tackled Amzon’s private-label initiatives, publishing a transcript of Profitero executive Keith Anderson’s podcast in which he states, “Brands may want to consider releasing innovation to Amazon sooner than historically they would have if Amazon becomes a key player in a category.”

 

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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