Amazon vowed to hold another Prime Day after calling last year’s July 15th shopping event a success. Amazon sold more units on Prime Day than Black Friday 2014, and worldwide order growth increased 266% over the same day in 2014 and 18% more than Black Friday 2014.
But all those products have to be shipped and delivered into customers’ hands. Last year, Dead Tree Edition wondered whether the USPS could handle the surge of Amazon packages without impacting delivery of other types of mail.
That’s a valid concern, but when we checked in with the author of the blog over the weekend, he told EcommerceBytes he had not heard reports of any problems after last year’s event. He added, “Since then, (the USPS) has hired additional letter carriers and other delivery employees, so there’s no reason to think this year will be different.”
We also reached out to the major US carriers last week. None of them had anything specific to offer regarding this year’s Amazon Prime Day, expected to be held in mid-July, but they gave assurances that they always worked to meet their customers’ needs.
USPS spokesperson Sue Brennan said, “The Postal Service is always ready to process and deliver packages for our customers.”
UPS spokesperson Matt O’Connor said, “We constantly stay in touch with our customers to meet their needs.”
And FedEx spokesperson Katie Wassmer said, “FedEx constantly works with our customers to understand their volume needs, and we have confidence in our strong global network to deliver throughout the year.”
She added, “We support our customers in any way we can to help them optimize all aspects of their business – from packaging to delivery – and encourage small business owners to visit our Small Business Center for insights and advice.”
Complicating issues this year is the possibility of a labor action that could halt mail in and out of Canada through Canada Post, adding a new challenge to Amazon’s Prime Day preparations.
Stay tuned as we continue to monitor what could be called Amazon’s “Christmas in July.”