Amazon has found new ways to get customers addicted to its Prime membership program – and Sprint is acting as a gateway drug. The provider of mobile-phone connections is giving away a free year of Amazon Prime to customers who sign up for its “Better Choice XXL” plan.
Shoppers obviously prefer fast shipping when ordering online, and Amazon Prime, while it comes with a fee, feels for many like free shipping. In many cases, once a customer is a member of Amazon Prime, it’s tempting to look to Amazon first when shopping.
And that could spell bad news for other merchants and marketplaces. If Sprint can get customers to sign up for the XXL plan, there will be more people who may turn to Amazon first when shopping – particularly those using their Sprint-enabled mobile phone.
Sprint explains that with the Amazon Better Choice XXL plan, “Customers get 40GB of high-speed data to share and unlimited talk and text – double the shared data of Verizon for the same price. This offer is available to new Sprint customers and current customers who switch to the Amazon Better Choice XXL plan.”
The companies are also hoping customers will choose the plan for the Amazon video features.
Sprint’s Chief Marketing Officer Roger Sole said, “The Amazon Better Choice XXL Plan gives customers sharable data to maximize the benefits of Amazon Prime’s full entertainment package. Combining America’s fastest LTE network with Amazon Prime’s array of quality entertainment is an amazing benefit for our customers.”
Sprint also allows its customers to join Amazon Prime on a month-to-month basis for $10.99/month.
Read the full announcement on the Sprint website.