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USPS Tests Ads on Receipts

The USPS is testing advertising on the back of paper receipts. Supermarkets and retailers have begun adopting this practice, placing ads on the back of the receipts they issue, often for local businesses.

In the case of the Postal Service, however, the ads will be for its own products and services.

Postal Service retail sites are testing the effectiveness of advertising on paper receipts. More than 200 sites across the US will determine if ads on the back of standard receipts can raise awareness of USPS products and help cut printing costs.

The test includes URLs to help track the number of visits to the My USPS and PO Box sites. Color advertisements will also be included in the test.

The USPS is running the test from May 2 through July 29.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.