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Walmart Seeks More Merchants to Sell on Marketplace

Walmart is seeking to grow its Marketplace from hundreds of third-party merchants to thousands. And with over 80 million unique visitors shopping Walmart.com every month, it may not be difficult to temp sellers to apply.

Walmart has kept its Marketplace for third-party merchants quite exclusive since first launching with 6 sellers in 2009. It now has hundreds of third-party sellers on the site, according to Bao Nguyen, spokesperson for Walmart Global eCommerce and Technology.

But that’s about to change. “We plan to be in the thousands in the near future,” he told EcommerceBytes.

“We have been working with ChannelAdvisor over the last few years to launch and develop our marketplace and onboard a handful of sellers,” he said. “Now we’re on board officially to accelerate the expansion of our marketplace – making the process of connecting new sellers to our marketplace easier.”

Would merchants on a different platform have any difficulties listing on Walmart? “Our integration follows industry norms and should be relatively easy to sellers depending on their technical experience. Our team will also work closely with sellers to make sure they’re successful,” Nguyen said. “We have API and Bulk Upload capabilities to setup and update items.”

What kind of seller is Walmart Marketplace looking for? “We select sellers based on experience, scale and reputation related quality of assortment, strength of pricing, and customer service track record.”

Which product categories is Walmart particularly interested in? “We’re looking to grow our assortment across all product categories, but some of the categories that matter most to our customers are in the apparel, electronics and home categories.”

It’s also worth noting that the Marketplace is limited to new commodity goods.

Walmart charges Marketplace sellers a commission on the sale of goods plus shipping, and Walmart processes the transaction including payment processing. The commission varies depending on the category, and Nguyen said they are comparable to competing marketplaces.

“More than 80 million unique visitors shop Walmart.com every month and many of them are looking for products across popular categories like apparel, electronics and home that we know third-party sellers excel at,” he said. “We’ve built some great self-service tools and equip our sellers with insights to optimize their business.”

We were curious if Walmart offered merchants a fulfillment service. “Currently, merchants fulfill the orders,” Nguyen said.

Sellers who want to know more can visit Walmart.com/marketplace to learn more and get started.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.