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eBay UK Expands Seller Ad Program to Include Collectibles

Many people may not realize it, but online sellers can pay extra to advertise their eBay listings on the eBay website, paying for increased visibility in key placements. This month, eBay UK expanded the seller ad program by opening it up to some collectibles categories.

As the UK marketplace announced, sellers can advertise their listings in five new categories: Antiques, Art, Coins, Dolls & Bears and Musical Instruments. “With promote your listings, eligible sellers can increase the chances of making a sale by creating ad campaigns to promote listings in prominent locations on eBay.co.uk where buyers are actively shopping for related items.”

But be advised – eBay UK warns, “This type of promotion isn’t as successful for rare items, collector’s items, or limited edition items.”

The full list of eligible top-level categories follows (newly added categories are in italics):


Cameras & Photography
Clothes, Shoes & Accessories
Computers/Tablets & Networking
Dolls & Bears
Garden & Patio
Health & Beauty
Home Furniture & DIY
Jewellery & Watches
Mobile Phones & Communication
Musical Instruments
Pet Supplies
Sound & Vision
Sporting Goods
Toys & Games
Video Games & Consoles

Promoted listing ads may appear in several spots, and eBay decides where a seller’s ad may appear, explaining, “Where and when ads appear is based on factors such as the chosen ad rate and the relevance of an item to a buyer’s search.”

As for the cost of advertising a listing, eBay explains, “When you launch a campaign, you set an ad rate for each item you want to promote. The ad rate is the percentage of an item’s sale price you’re willing to pay to promote your listing on eBay. For example, if you select an ad rate of 3% for one of your items, 3% of the final item price (excluding postage and packaging, unless the item has free postage incorporated into the item price) is charged as the ad fee. The ad fee is in addition to other listing and selling fees that you pay on eBay.”

You can find more information about the UK version of the ad program on the eBay UK website.

Information about the US version of the seller ad program is available on the eBay.com website

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.