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eBay, Etsy, Amazon Top This Year’s Sellers Choice Awards

eBay won this year’s Sellers Choice Awards for Online Marketplaces followed closely by Etsy and Amazon. It was the first time eBay won the annual awards in its 7-year history.

Over 12,000 sellers took part in this year’s voting, rating the online marketplaces on which they sell. This is the seventh year of the Sellers Choice Awards, published by EcommerceBytes. During the nomination process, sellers had narrowed the field to 10 venues.

In addition to rating the marketplaces on four criteria, sellers leave comments describing the rewards and challenges of selling on the sites. This year, it was apparent that while the big players draw more traffic, sellers are rooting for smaller sites. Many of the sellers participating in the Sellers Choice Awards said they wished smaller sites would advertise more.

eBay took the Sellers Choice award for Profitability, Etsy took the award for Ease of Use, antiques and vintage marketplace Ruby Lane took the award for Customer Service, and Bonanza took the award for Communication.

Participants were asked how likely they were to recommend each of the marketplaces as a selling venue to a friend or colleague. Bonanza earned the highest score as recommended selling venue.

Craigslist made it into the final nominations again this year, and again sellers indicated it was a useful resource for selling hard-to-ship products.

This was the third year EcommerceBytes allowed sellers to nominate social networking sites as sales channels, and for the third time, Pinterest and Facebook made it into the final nominations. While Pinterest came in higher, it was valued more as a marketing channel than for being a sales platform. But this year for the first time, sellers indicated they were making some sales directly on the Facebook platform thanks to its Sale Groups.

You can find the full results of this year’s Sellers Choice Awards on the EcommerceBytes website. including many comments left by online sellers about the ten venues on which they sell.

Comment on the EcommerceBytes Blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.