728_header.jpg (23748 bytes)
 Home 
 EB Blog 
 AB Blog 
 Letters 
 Podcasts 
 Forums 
 EPIS 
 Classifieds 
 EKG 
 Ratings 
Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sat Feb 13 2016 19:12:55

This Year's Sellers Choice Rewards Sites with Traffic

By: Ina Steiner
Sponsored Link
No matter how great an online marketplace is from a seller's perspective, the most important factor is whether it brings shoppers to the site. eBay came in first place in this year's Sellers Choice Awards, followed by Etsy and Amazon - three large marketplaces that attract hundreds of millions of shoppers.

And while people had plenty to say about the challenges of selling on eBay, it ranks highest thanks to the fact that sellers can move inventory. 

"High fees, non-existent email support, constant change of rules against sellers," one eBay seller wrote in the comments section of this year's Sellers Choice - "but can't beat the traffic."

Sellers are rooting for smaller venues that are perceived as having fairer policies and lower fees, and they would like to see smaller sites do more marketing and advertising to drive traffic to those sites.

Google is making it harder for marketplaces to get seen on its shopping platform thanks to its move in 2012 to pay-to-play. A strong brand that can get shoppers directly to the site is key, as eBay CEO Devin Wenig indicated in his presentation to Wall Street last week.

He said the majority of traffic and customers comes directly to its app or website thanks to the eBay brand.

Etsy and Ruby Lane aren't as big as eBay and Amazon, but within their niche areas, shoppers think of them - Etsy for handmade (even though it offers vintage goods as well), Ruby Lane for antiques and vintage items. It's a challenge for other smaller marketplaces to garner that kind of name recognition and identity.

Aside from requesting smaller sites to do more marketing, what else would you tell them about what to advertise, and where?


Above is a historical look at the top rankings of Sellers Choice going back to 2010, and you can find the full results on the EcommerceBytes website

The annual Sellers Choice Awards are a time when marketplaces listen to their sellers. Thanks to everyone who participated, and please keep the conversation going.



Comments (38) | Leave Comment | Permalink
Readers Comments

Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: toolguy
       
Sat Feb 13 21:03:26 2016
Holy Cow I'm on the winning team for once!

Viva La Ebay
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: iheartjacksparrow
       
Sat Feb 13 21:38:02 2016
I'm glad to see that eCrater has moved up in the rankings.

Toolguy must have stuffed the ballot box to get eBay to the Number One position.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: NiciArt
       Web Site
Sun Feb 14 01:21:27 2016
Did Ebay actually move up the ranking or did Etsy just move down?
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
by: pace306 This user has validated their user name.
       
Sun Feb 14 08:04:05 2016
IMPOSSIBLE for eBay to be #1.

With poor customer service, abuse of its sellers, little to no sales, and a complete lack of a business plan - it CANT be #1.

Either no one voted for anyone else, or TOOL paid off Ina :)
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
by: macsbaby This user has validated their user name.
       
Sun Feb 14 08:25:12 2016
Im shocked. I don't know how ebay could be number one....I used to do 400K a year, and was down to 120 when I gave it up with the customer is always right rule, even though I had only 1 neg and over 14000 positives in 17 years. It is about the traffic and what you can tolerate....I cant afford to have items stolen with the aid of the site I sell on. My profit margins have fallen from 70%, to less than 20%...but that is the antiques and art market right now.  
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
by: ewegolf This user has validated their user name.
       
Sun Feb 14 09:46:15 2016
Each year, from 2011 onward Artfire (8.02), the winners winning overall score has been on a downward slide to Ebays 6.21 this year which would have placed them 4th last year.  I believe it shows a commonality among the sites in which nothing has been done that is beneficial for small or micro sellers for years.  Their main focus is increasing fees for existing sellers and getting them to pay more and receive less.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: Al G
       
Sun Feb 14 09:46:28 2016
Maybe a useful metric would be the type of goods being sold by the respondants, i.e. new/used, collectibles, electronics, etc.
That would give sellers an idea of the relevance of each platform to the items being sold.

Ruby Lane and ETSY may be mutually exclusive whilst Amazon and eBay are competitors for the type of merchandise offered.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
by: DingDong This user has validated their user name.
       
Sun Feb 14 10:21:19 2016
eCrater is a great place and is building up steam.

I can't believe that Bonanza has great communication. If you watch the forums, so many sellers have posted that they have contacted support several times in a week and still haven't heard anything.
And the month of February for Bonanza is their month of freedom at some vacation spot. (for working).
Bonanza is making money off their advertising packages and increasing their revenues 3 times last year. Check Seattle Craigslist for jobs Bonanza.com and check their benefits.

Ebay still has the traffic until people can get their own sites up and running. I send them to ecrater or to my tictail.com sites.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
by: Sierra This user has validated their user name.
       
Sun Feb 14 11:07:54 2016
I'm surprised to see eBay ranked #1, but I've had slightly better sales there this year, so MAYBE Devin is doing something right?
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: toolguy
       
Sun Feb 14 11:26:10 2016
I SOLD it on EBAY

Maybe that's because it's the only place I sell.

But eBay has always been a WINNER in my eyes.

Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: iheartjacksparrow
       
Sun Feb 14 11:39:03 2016
I guess toolguy has been smoking his inventory again.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: toolguy
       
Sun Feb 14 11:53:04 2016
Happy Valentines Day to all my auctionbyte girl friends!

You gals love me and you know it :-)
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: NiciArt
       Web Site
Sun Feb 14 12:18:49 2016
We didn't even know Bonanza had traffic. I will have to go back and see if we had any views last year.

We've been up this year on Ebay about 10% vs 2015, so hopefully things are improving. My worry is Etsy and that 4th quarter report due out on the 23rd. Etsy has been rather rough since Jan 1st
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
by: Toy Boy This user has validated their user name.
       
Sun Feb 14 14:29:17 2016
Ahhhh, what a joke....!
All those preaching the end of Ebay here on this board and whining and bitching....there you go: Ebay is No. 1 (in words: O N E ).
Voted by those who promised the downfall of the empire of evil.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: Mythkitty
       
Sun Feb 14 14:32:16 2016
Reading the laments and whining about this company or that in these surveys and blogs it always amazes me to realize how ignorant people are of how mean comments could affect the businesses of their peers. Or even their own, since (strangely) some clearly continue to use the same venues they complain so bitterly about. I make a very good profit and don't appreciate chronic malcontents or those who were possibly kicked off the site where I do business telling lies in public forums about why they 'left' it or telling my potential buyers how horrible that site is. I know marketplaces change, and not always for the better, but doesn't anyone remember how it used to be in the early days of selling online, when we all loved our respective sites?

"We built (fill in the blank) and now they've changed the rules, raised the rent, make us jump through hoops, treat us like...." Yawn. And your point is? Guess what, children, no marketplace OWES you ANYTHING. They are in business, just like you, and also just like you they can and will take their business in any direction they feel prudent. Stop taking it all so personally.

Sellers who enjoy grumbling about their current selling venue(s) will one day suffer vain regret for having wasted so much energy and time talking smack about online marketplaces. It will come to them in a most unpleasant way that their finely honed complaint skills would have been much better spent sternly advising their elected representatives NOT to vote in favor of the Remote Transactions Parity Act of 2015 (RTPA) or any similar bill like it.

Created by those who claim to be "....tirelessly working hard to help grow the economy and fight for the hard working families and small businesses in their districts." if passed the RTPA will effectively end the Golden Age of unregulated Internet sales. This is no joke.

Within a few years after it becomes law international sellers shipping into the U.S. from overseas and large U.S. retail companies will be about all that continue doing business online in America. That is because the RTPA will require ALL U.S. based sellers to collect and remit sales tax to any jurisdiction to which they sell items. The size of your business doesn't matter. If you utilize an electronic marketplace for the purpose of selling goods or services to the public you'll have collect and pay when it becomes law. Have your own website now because you so abhored eBay? 3 years after inactment, you'll have to collect and pay, too.

If RTPA goes into effect as it is currently written I will close my decade old online business and its a safe bet untold thousands of others will do the same. People will go back to selling at local antique malls, fairs and flea markets rather than deal with the confusion, paperwork and potential for fines and possible prosecution that RTPA will bring about. Without enough independent sellers to keep them afloat many of the marketplaces that today cater to Mom and Pops and small businesses will also close, leaving fewer buying choices for shoppers and collectors.

Since the Internet's rich vein of diversity and eclectic choice could be about to end, this year in my voting I complained about nothing. Instead, I'm publically tipping my hat here to all marketplaces. I can only hope the name on the masthead of this company doing the survey doesn't turn out to be propehetic, EcommerceBytes (the dust).

This is an election year when many House representatives are up for re-election, so if you love selling online take some time to read up on the Remote Transactions Parity Act of 2015, which is currently in committee, and then tell your elected officials exactly what they can do with it: https://www.congress.gov/bill/114th-congress/house-bill/2775/cosponsor
s
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: Mythkitty
       
Sun Feb 14 17:16:50 2016
I must apologize for going so far off topic in my previous post. But I just couldn't help myself. The question you asked was 'what to advertise, and where.' Regardless of the site, I think it is important that its sellers try to help themselves when it comes to marketing. Unlike in the early days of online sales when we were mostly just talking to each other on internal boards, these days there are many social venues where people can interact with the general public - so use them. eBay and Etsy became household names within just a few years not because of paid advertising, online or off, but because their users (buyers and sellers) loved them and told others about them.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: Rexford
       
Sun Feb 14 20:02:58 2016
I thought toolguy went to the swap meet? Are their two toolguys here? Split personality maybe?
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: Shop and Ship
       
Sun Feb 14 23:03:35 2016
Right-o! ToolGuy meet MythKitty  
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
by: Whatever This user has validated their user name.
       
Sun Feb 14 23:59:20 2016
I sell on 5 different venues and ebay beats them all hands down. And what's the bottom line for most of us? Profitability. At least that's why I do it.
Perminate Link for This Year's Sellers Choice Rewards Sites with Traffic   This Year's Sellers Choice Rewards Sites with Traffic
This user has validated their user name. by: Rexford
       
Mon Feb 15 07:06:36 2016
And I mean "are there", not "are their".  :(
Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.
buyersmarket2aaa2.JPG (7729 bytes)
 EB Blog Recent Posts 
 AB Blog Recent Posts 
 EB Blog Recent Comments 


Subscribe in a reader



Archives



Powered by Perl Web Blog
© 2005/2017 Ranson's Scripts