PayPal is inviting online merchants to try its new “contextual commerce” tools that let sellers add PayPal buy buttons directly into emails, social shares, and other places where sellers are trying to reach buyers. PayPal is currently beta testing the tools.
“Set up shop in their inbox – Drop buy buttons right into email,” PayPal said on its site. “Embed a store with our simple SDK – Bring the complete shopping experience right into your existing app.”
It explained the concept in an announcement on Thursday on its corporate blog.
“PayPal Commerce provides the foundation for merchants and partners to create a wide variety of contextual commerce experiences. It supplies core API building blocks used in the development of customer-facing applications to reach and engage consumers beyond just their online storefronts.
“The PayPal Commerce tools, which are currently in beta, allow merchants to securely sell across contexts – email, social shares, blogs, articles, ads, in-page, in-app and anywhere consumers are online or on their mobile devices. As a result, PayPal Commerce enables consumers to more quickly connect with the things they want, at the point of discovery.”
Merchants interested in joining the beta can apply on PayPal.com/commerce.