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Bonanza to Provide More Data in Seller Dashboard

Bonanza will launch a new dashboard for sellers to provide them with more data about what’s driving traffic to their listings and other analytics. A new stats page will include two new reports:

The Sales Graph will display information about item views, sales, and total revenue over selected timeframes, all together on the same chart. It will also help sellers understand the impact of any paid Turbo Traffic campaigns on traffic and orders.

The Top Categories Chart will offer new information about which item categories perform best, including a seller’s custom categories.

Bonanza will also improve its reports containing stats on item views and traffic sources, which are currently displayed as simple tables. New graphs will help sellers discover what is working and where they can make improvements. Bonanza explained, “Your traffic data will also include information about the sales and revenue being generated by each source. This will help you better understand which sources are sending you the best buyers.”

Pro members will also get to see which search terms are bringing buyers to their products and resulting in sales. “Search terms will be grouped into related categories, making them easier to digest,” the marketplace explained. “The detailed report for search terms will also link to a convenient place to tweak your items’ traits and better optimize them for the searches that perform the best.”

More information about the new dashboard is available on this Bonanza blog post.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.