eBay provides a window into the world of pop culture, and while it can’t predict the outcome of the Super Bowl, it can serve up some fun stats about football fans and their purchases, as it did in a blog post this week.
The blog post is a reminder of the fact that eBay holds a treasure trove of historical data on buying behavior.
First, eBay provided a heat map to show the areas of the country where fans are purchasing branded items from each team. “With orange areas dominating, Denver Broncos merchandise stands out, but don’t count the Panthers out just yet. The highest concentration of the heatmap’s 229,636 transactions are clustered in the Southeast. Looks like the U.S. is a Bronco-nation with a Carolina state of mind.”
eBay then took an eight-year look back at jersey sales. “With Cam Newton taking the field this weekend, will he be able to surpass Peyton Manning’s reign as the top jersey seller,” eBay asked, then revealing that since January 8, more than 7,500 Cam Newton jerseys have been bought on eBay, making Cam third in jersey sales among big game players since 2008.
Another interesting factoid: “Tom Brady may have already won four Super Bowls, but his jersey sales only spiked twice, in 2008 (vs. the New York Giants) and in 2015 (vs. the Seattle Seahawks).”
eBay also provided data about performers during the halftime show of the annual sporting event. Not surprisingly, “eBay data shows that performers are likely to see a spike in merchandise sales the week following iconic performances.”
You can read “The Business of the Big Game” on the eBay blog, and eBay created a Super Bowl landing page for fans interested in purchasing team merchandise.
eBay also has a permanent page where you can read about trending products.