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Etsy Advises Sellers to Use Health Insurance Broker

Etsy sent an email reminding sellers about its partnership with Stride Health, which it had first announced in November. In Monday’s email, Etsy wrote, “keep in mind that the deadline to enroll for health insurance is January 31.”

It’s important to note that Stride Health is not a health insurance company, nor is Etsy offering health insurance to its members.

Stride Health is a venture capital-funded broker that users technology to provide information about various health insurance plans to searchers. As the company explains on its website, “The insurance companies we work with pay us a commission when we sign a customer up for coverage.”

It doesn’t offer every plan from every company – see its FAQs for more about the plans included.

Here’s the text of the email Etsy sent to users on January 4th:

Get the right health insurance for 2016

Find out about Etsy’s partnership with Stride Health

Hi (User name redacted),
We hope you’re having a happy and healthy New Year! Like many Etsy sellers, you’re probably reflecting on 2015 and making plans for the next 12 months.

If you’re still thinking about signing up for health insurance for 2016, consider researching your options on Stride Health, a service that Etsy has partnered with to make it easier and faster to find a health insurance plan that meets your needs. Stride Health instantly compares thousands of health plans and provides recommendations based on your lifestyle and budget.

Check out the Stride Health site by clicking the button below, and keep in mind that the deadline to enroll for health insurance is January 31.
Learn more
Thank you,

Sellers discussed Etsy’s partnership with Stride Health in this November EcommerceBytes Blog post, and last month, a seller who had explored the site warned colleagues to make sure they understood the costs of the plans as presented by Stride Health or any plan or broker such as maximum out-of-pocket costs.


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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.