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Amazon Promotes Package Pickup Lockers in UK

Amazon is bringing awareness of its delivery lockers to the masses by running a contest in the run-up to Christmas. We’ve been writing about the package pickup trend since it started picking up steam in 2011 – that’s where retailers allow shoppers to pick up online orders at corner stores and other handy locations, and it’s proving to have staying power thanks to the convenience and security it offers customers.

Amazon kicked off the Santa’s Locker contest in the UK on December 11 and it runs through Christmas Eve. Each day, Amazon puts between two and five gifts inside different lockers, and then provides clues to help participants find the lockers and codes so they can open them to win the gifts.

Amazon is posting daily updates on its UK Facebook page and UK Twitter account and is providing the clues and codes for Santa’s Lockers on Amazon.co.uk/santaslocker.

To win and claim the prize, entrants must be the first to reach Santa’s Locker and enter the correct code. Once the prize has been claimed, entrants who enter the code into the locker will find an empty slot. The Prizes vary in nature and value.

Amazon UK is also encouraging winners to post selfies – one lucky winner posted a picture of Bose headphones he found through the Santa’s Locker contest.

The lockers are proving to be one more way Amazon is getting packages into the hands of customers.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.