eBay and Amazon were the most mentioned retailers on social channels over the long holiday-shopping weekend, according to the Adobe Digital Index. But how well did the two companies perform?
Amazon issued a press release on Tuesday to boast that the holiday shopping weekend was the best ever for Amazon hardware: “The top-selling products across all of the products available on Amazon.com this Black Friday were Amazon devices – #1 was Fire, #2 was Fire TV Stick,” it said. It also bragged about its Echo device, Fire tablet and Kindles.
eBay issued two announcements, one for Black Friday and one for Cyber Monday; both focused on listing some bestselling products. On Black Friday, gift cards and Star Wars items were its top sellers: “In total, shoppers purchased approx. 15,000 Star Wars items on eBay yesterday,” the company said.
eBay said Cyber Monday sales were “brisk,” and noted that on Thanksgiving Day, mobile “gross merchandise bought” increased 25% year-over-year.
Anyone looking for even general performance data was disappointed in the companies’ releases. We’ll have to wait until January to find out what kind of shopping season the fourth quarter presented the companies.