Fraudsters have discerning taste, and will be “shopping” online on Cyber Monday with everyone else. A fraud-prevention solution provider analyzed its data and came up with the 20 most targeted items.
Not surprisingly, Rolex watches and Louis Vuitton handbags made it onto the theft wish list. More surprising were items such as pizza and Red Bull.
Forter is an Israeli-based startup that offers online merchants a real-time fraud prevention solution with full chargeback protection. The company spokesperson told EcommerceBytes it defined fraud as online transactions where it was the intent of the “buyer” that the merchant would not receive payment for the goods/services.
Verticals studied included groceries, electronic goods, luxury goods, jewelry, hospitality, digital goods, apparel and others. Here’s a list of nine of the top sought-after goods by fraudsters.
- Rolex watch
- Louis Vuitton handbag
- Diamond engagement ring
- MacBook Air
- Device case
- Best Buy gift cards
- iTunes vouchers
- World of Warcraft gold
Forter described its methodology as follows: “While sampling transactions out of the millions processed by Forter over the last 6 months, our analysts noted distinct trends in the types of goods most commonly targeted by fraudsters. The transactions were from a range of verticals and within a wide range of prices.”
The transactions on which the results are based were both successful fraud and attempted fraud that was blocked by Forter’s system. “The number of successfully fraudulent transactions is far too small to draw any valuable conclusions from,” the company explained.
The company also noted that fraudsters don’t take time off for the holidays.