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What Fraudsters Will Be Shopping For on Cyber Monday

Fraudsters have discerning taste, and will be “shopping” online on Cyber Monday with everyone else. A fraud-prevention solution provider analyzed its data and came up with the 20 most targeted items.

Not surprisingly, Rolex watches and Louis Vuitton handbags made it onto the theft wish list. More surprising were items such as pizza and Red Bull.

Forter is an Israeli-based startup that offers online merchants a real-time fraud prevention solution with full chargeback protection. The company spokesperson told EcommerceBytes it defined fraud as online transactions where it was the intent of the “buyer” that the merchant would not receive payment for the goods/services.

Verticals studied included groceries, electronic goods, luxury goods, jewelry, hospitality, digital goods, apparel and others. Here’s a list of nine of the top sought-after goods by fraudsters.

Luxury Items

  • Rolex watch
  • Louis Vuitton handbag
  • Diamond engagement ring


  • MacBook Air
  • Smartwatch
  • Device case

Digital Goods

  • Best Buy gift cards
  • iTunes vouchers
  • World of Warcraft gold

Forter described its methodology as follows: “While sampling transactions out of the millions processed by Forter over the last 6 months, our analysts noted distinct trends in the types of goods most commonly targeted by fraudsters. The transactions were from a range of verticals and within a wide range of prices.”

The transactions on which the results are based were both successful fraud and attempted fraud that was blocked by Forter’s system. “The number of successfully fraudulent transactions is far too small to draw any valuable conclusions from,” the company explained.

The company also noted that fraudsters don’t take time off for the holidays.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.