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eBay Showcases Sellers to Capitalize on Small Business Saturday

eBay says America is a nation of entrepreneurs and published an interactive map showing what it called “entrepreneurial hotspots” over the past four years.

In the introduction to the map, eBay wrote: “In honor of Small Business Saturday (November 28th), eBay has collected new data identifying a surprising set of 20 “hotspots” of online small business activity across the nation. Sellers in these hotspots are using technology in new ways to grow their small, online businesses – proving that the entrepreneurial spirit is alive and well in communities large and small.”

eBay Senior Vice President of North America Hal Lawton blogged about the map, stating that eBay saw the most significant growth coming from two of the least populous counties – Essex County, Vermont and Fulton County, Ohio.

“These counties are first and second as entrepreneurial hotspots and are the home to the top per capita eBay seller activity in the U.S., based on a ranking of the top 20 U.S. counties by number of eBay small business and entrepreneur sellers and their sales measured on a per capita basis.”

He also said the commuter counties of some of the country’s biggest metropolitan hubs are outpacing the activity within the big cities themselves. And, bolstered by their large populations, the nation’s two biggest cities, Los Angeles and New York City, as well as the Tri-state region, are leading the country in online small businesses.

The top 20 seller counties are located in just 12 states, and Lawton said that while more populous states like Ohio, Florida, New York, Pennsylvania and California made the cut, less expected states like Vermont, New Jersey, Kentucky, Washington, North Dakota, Georgia and Oregon were also on the list.

You can learn more on eBay’s interactive map. Click on a pushpin on the map and you’ll see the location and population of the county, the annual eBay sales per capita for the county, the median household income, and a featured seller.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.