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eBay Motors Reveals the Future of Automotive Retail

Nearly 1 in 5 consumers have purchased a car online in the past 5 years, according to a survey by eBay Motors. The company released the results of its Future of Automotive Shopping survey, which found that consumers – especially younger drivers aged 18-29 – expect technology be used to enhance the car buying experience and are more likely to adopt mobile and online tools to purchase cars, trucks and automotive parts and accessories (P&A).

eBay conducted the survey in May 2015, collecting responses from more than 1,000 U.S. vehicle owners – 50 percent male responses and 50 percent female responses.

The survey found that consumers are interested in using all available mobile and online resources to make the most informed decision when researching or buying a car. Nearly 70% of consumers have searched for dealership information via their mobile device, and 21% of 18-29 year olds are interested in trying augmented reality when shopping for a vehicle.

Nearly half (47%) of consumers said they have purchased automotive parts online, and of those, 64% are DIYers (Do It Yourselfers) who installed the parts they bought online themselves.

Interestingly 53% of consumers living in the South (AL, KY, MS, TN, AS, LA, OK, TX) are more likely to purchase automotive parts and accessories online; and 23% of the consumers who have not purchased automotive parts and accessories online are likely to do so in the future

Sree Menon, General Manager of eBay Motors, said mobile is changing the way consumers shop for vehicles and for parts and accessories. “At eBay, we’re continuing to arm automotive dealers and P&A sellers with the tools needed to evolve their business. We are focused on how we can leverage technology to help sellers create a personalized experience that meets consumers’ ever-changing needs.”

eBay also cited research by Forbes that showed consumers make an average of 1.4 visits to a car dealership showroom before purchasing a new vehicle, down from a 4 visits. eBay’s survey showed the top two reasons for visiting a dealership were for competitive vehicle pricing and the ability for an in-person test drive.

More information and an infographic is available on the eBay website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.