eBay launched a pilot program in Germany called Monchengladbach on eBay to help local retailers in that city. The project is a collaboration between eBay and mg.retail2020.
Fifty local shopkeepers will be featured on the home page of mg-bei-eBay.de, offering about 200,000 items. The website tells shoppers, “Buy online from familiar retailers in Monchengladbach and Rheydt. Discover new shops on site and take advantage of regional resources. You enjoy the benefits of shopping on the Internet and from the shopping in your city.”
It then explains that shoppers can chose between Click & Collect or Free Pickup, with many retailers also offering shipping. “You can pay either directly online or pick up on site.”
According to Ecommerce News, “with Monchengladbach on eBay, retailers can offer their customers a real added value through the intelligent combination of shopping channels.”
The publication quoted Monchengladbach Mayor Hans Wilhelm Reiniers. “We are pleased that our city is a pioneer in the sustainable development of city centers and a pilot site for the urban retail industry in Germany.”
The pilot will run through mid-2016. The site is available here in German language.