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eBay Runs Promo to Encourage Sellers to Open a Store

eBay is running a new promotion to encourage sellers to open a Store. Sellers can try a Basic eBay Stores subscription for one month for free. The promotion is open to the first 50,000 eligible sellers to activate the offer.

Sellers who don’t want to continue the subscription must cancel. eBay explains: “Your store subscription will be deemed to start on the day you sign up and will automatically renew after the Promotional Subscription Period at the level and term selected during sign up. If you do not want to be charged for your subscription in accordance with the store terms after the Promotional Subscription Period, you will need to cancel your subscription by 23:59:59 PT, on the last day of your Promotional Subscription Period. To cancel, click on Subscriptions within the account tab of My eBay, then click on Cancel Subscription.”

Sellers who sign up prior activating the promotion will not be eligible – and sellers who have been a subscriber within the last six months are excluded. Sellers must meet certain eligibility requirements – including being PayPal Verified.

eBay included a sense of urgency in its announcement – “Space is limited,” it warned, “so you’ll have to activate it by October 31.” Be sure to read details – more information is available on the eBay website.

The promotion was revealed as part of eBay’s “Holiday ramp-up” announcement on Monday in which it also announced a fee restructuring and an increase in listing limits for a large number of sellers. (See accompanying story in today’s EcommerceBytes Newsflash newsletter.)

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.