eBay is launching deep linking for members of its affiliate program. Deep linking is when a link on a mobile device attempts to first open inside a company’s mobile app rather than the company’s mobile website. Companies like deep linking because they feel their mobile app is better optimized than a mobile website.
eBay told affiliate members that the change would help boost conversion rates for mobile visitors. “With this improved experience, your mobile visitors who click through to an item listing page and already have the eBay app installed will be automatically directed to view the listing in the app.”
With deep linking in general, if users don’t already have the company’s mobile app installed on their device, they’re taken instead to the mobile website, and that’s the case with eBay Partner Network affiliate links. “Visitors who don’t have the app installed will receive the same mobile experience that they have today, with no prompt to download the app,” eBay explained.
The new mobile path will only apply to View Item pages. “This is deep linking, from affiliate links to eBay item pages within the app,” an eBay Partner Network spokesperson told EcommerceBytes.
eBay assured affiliates that it would track all app traffic and compensate affiliates accordingly – “detailed mobile app traffic reports will be introduced soon,” it said. In addition, affiliates can opt out, but eBay said beta testing shows improved conversion rates with the new mobile deep linking.
eBay will roll out the new feature for Australian affiliates first on September 9th, and will then launch to all countries shortly thereafter.