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PR Pro Picked to Plug PayPal as Safe, Simple, Affordable

PayPal hired a new PR executive to help manage the company’s brand, according to PR Week. Ben Edwards will work to help consumers understand how PayPal can offer safer, simpler, and more affordable ways to manage and move money.

He will also work to let merchants know that PayPal is their “true payments partner,” PayPal spokesperson Martha Cass told the publication.

That echoes the mission laid out by PayPal CEO Dan Schulman who said last month after the company split from its parent, eBay, “As an independent company, we see a tremendous opportunity for PayPal to expand our role as a champion for consumers and partner to merchants, and to help shape the industry as money becomes digital at an increasingly rapid pace.”

Edwards will have his work cut out for him – PayPal is facing more serious rivals in recent years thanks in part to the rise of mobile commerce, from feisty startups to large financial institutions.

He is an Oxford-educated former journalist who comes to PayPal from IBM, which he joined in 2010, where he was responsible for designing and deploying IBM’s digital platform to the marketing organization, spanning marketing automation, analytics, content management, CRM and client experience.

Edwards will report to Christina Smedley, PayPal’s global brand and communications officer.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.