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eBay Uses $10 Bait to Lure Buyers to Sell

eBay is running a promotion to encourage buyers to sell as part of its “consumer seller” strategy. The marketplace sent an email to certain users on Friday with the subject line, “Get your $10 Coupon today.”

The promotion explains, “List an item today and get a $10 coupon to spend on eBay when your item sells within 15 days.” (Sellers must receive full payment from the buyer within 15 days of items listing date.)

The offer applies to auctions and fixed-price listings. “For the first item you list by the stated date within the email you received (“Promotion Period”) that sells within 15 days of items listing date, you will receive a $10 Coupon good toward a future eBay purchase.”

eBay promises to send the seller the coupon within 3 weeks after the promotion period has ended. In this case, the seller has 9 days to list and sell an item (by August 16, 2015, according to the invitation sent on August 7th).

The promotion is available by invitation only and is not transferable – nor is the coupon, which must be used by a certain time and will specify an expiration date.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.