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FBA Sellers Participated in Amazon Prime Day

The inaugural Amazon Prime Day broke global records, with unit sales exceeding 2014’s Black Friday holiday-shopping day – and the company revealed it will hold the event again. In a press release boasting about its new shopping holiday that took place on Wednesday, Amazon revealed that FBA sellers were also beneficiaries of higher sales.

Sellers who use Fulfillment by Amazon (FBA) enjoyed the biggest day ever with record-breaking unit sales growing nearly 300% worldwide, the company revealed on Thursday. These sellers included local retailers and businesses of all sizes.

Amazon spokesperson Julie Law had told us last week that third party retailers using Fulfillment by Amazon were notified in advance, and while not revealing a specific number, she said “many” would have deals on Prime Day.

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In Thursday’s press release, Amazon included feedback from some of the FBA sellers who participated in the special Prime Day deals:

“Every one of our deals was 100% sold! The FBA service has been great and on #PrimeDay was huge for our business. Holiday sales volume in July. What a day!” – Mike Mitchell, COO for MMP Living

“Prime Day sales were off the charts. Prime Day is a perfect example of how Amazon is continuously developing new ways to delight its customers.” – York Wu, CEO of Jackery

“Since we’re new to FBA, we crossed our fingers. I sold all 100 luggage sets in an hour, it was very surprising! I was floored. Needless to say we were impressed and excited. I wish I sent in more inventory. This reinforced what we thought FBA could do for our sales. This is a really good outcome for us, wish I could make $16K an hour every day.” – Sumit Bhanote, Co-Founder of Luggage Point

“Loved participating in Prime Day. We had great results today and sold out within hours. More importantly our overall business did 4 times more sales on Prime Day than it did last Wednesday. FBA continues to be a growth lever for our business and Prime Day is one of many reasons to join and grow with FBA. Thanks!” – Avrum Elmakis, CEO for Best Bully Sticks

“All of our Prime Deals sold out, most within the first hour. I can see Prime Day being the new Summer Shopping Holiday.” – Howard Greenspan, President of SCS Direct

“Today far far far exceeded our expectations. I can’t wait for us to participate again next year. Thank you so much for all your help and support to make today such a success.” – Larry Frankel, Director of Business Development for OneCall and Huppins.

“People jumped on #PrimeDay … nearly all our deals 100% claimed.” – Bernie Thompson, CEO for Plugable Technologies.

It was a busy day for the online marketplace. Customers ordered 34.4 million items across Prime-eligible countries, breaking all Black Friday records with 398 items ordered per second. And members globally saved millions on deals.

Amazon sold 51,000 Bose Headphones on Prime Day, compared to 8 the previous Wednesday, and it sold 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers compared to 182 the previous Wednesday.

Many shoppers were critical of the deals offered on Prime Day – but Amazon said it had more new members try Prime worldwide than on any other single day in Amazon history.

The Wirecutter – a review site that uses an affiliate revenue model – sorted through 3,228 Prime Day deals over a period of 15 hours and found 35 deals worth posting, it explained.

Amazon Prime Vice President Greg Greeley said, “Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we’ll definitely be doing this again.”

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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