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eBay Sells Enterprise Unit for Bargain Price of $925 Million

eBay is selling its enterprise unit, and broke into its second quarter 2015 earnings call with analysts to announce it had found a buyer.

Permira, an international private equity firm, and Sterling Partners, a growth-oriented private equity firm, announced that a consortium signed a definitive agreement to acquire eBay Enterprise for $925 million.

Just one month ago, Bloomberg said insiders had valued the deal at between $1 billion and $1.5 billion. Since then, Toys R Us announced it was dropping eBay Enterprise web development to bring it in-house.

The consortium consists of Sterling Partners, Longview Asset Management, and the Innotrac Corporation, a Sterling Partners portfolio company, together in partnership with companies owned by the Permira funds.

eBay Enterprise consists of four divisions – Magento Commerce Technologies, eBay Marketing Solutions, Enterprise Services and Operations.

The transaction, which is expected to close in the second half of 2015, is subject to certain regulatory approvals and customary closing conditions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.