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Pinterest Updates Privacy Policy as It Enters Ecommerce

Pinterest is working with ecommerce platforms to bring buyable pins to its social networking site, and it will be using customers’ purchase history to serve up targeted ads. As a result, it is updating its Privacy Policy, it told users on Monday.

When a user buys something on Pinterest, they need to share some payment and contact information. Pinterest explained, “We’ll save this info so you don’t have to type it in next time you make a purchase. We’ll also share this info with the seller, and they’ll treat it as if you bought from their website directly.”

Pinterest is also an ad platform popular with retailers, and it revealed it will begin targeting certain ads – called “Promoted Pins” – to users based on their purchase history. It explained, “We also hope to make Promoted Pins even more relevant and useful to Pinners like you. For example, if you purchased a camping tent on Pinterest, we may show you Promoted Pins for other outdoorsy products.”

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Users can opt out of the personalized ads, however: “If you don’t want your purchases to be used to customize Pinterest,” the company explained, “go to “Order history” from your account settings and swipe to hide your purchases.”

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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