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Walmart ShippingPass Goes Up Against Amazon Prime

Walmart is still testing its free-shipping membership program that competes with Amazon Prime, and this week some shoppers accidentally stumbled upon the new program, which has been operating in stealth mode.

TechCrunch noted that people posted information on shopping forums like Slickdeals, sharing information about what they discovered – including the name of the program, “ShippingPass.”

Unlike Amazon Prime, the program offers 3-day shipping, not 2-day.

TechCrunch explained: “During the brief time the link was live, shoppers were able to sign up and even place orders using ShippingPass, and were able to see which types of items were included in the new program, as well as which geographies ShippingPass served, among other things. They also found that the service would include free shipping on a number of items beyond those that could ship in three days’ time.”

A site called The Information had broken the news of the program earlier this month, revealing that the service was originally scheduled to launch last year before the holidays, but had to delay the launch over “technical and other issues.”

Walmart now has a page where shoppers can sign up to be notified when the program launches. The page says “Unlimited Shipping Just $50/year” and describes three benefits:

  • Bestselling products – in Baby, Clothing, Electronics, Health & Beauty, and others.
  • Unlimited shipping – The more you use it, the more you save on shipping – all year long.
  • Fast delivery – 3-day shipping or less.

Comment on this May 13th EcommerceBytes Blog post.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.