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Target Explains New Policy on Resellers

Last week we told you about chainstore Target’s new crackdown on resellers – people who purchase items from retail stores and websites and then list on eBay, Amazon and their own websites. A spokesperson from Target responded to our inquiries in an email on Friday.

She explained Target established the new policy in order to ensure it had enough product for its customers:

At Target, we put our guests first and are committed to offering a convenient shopping experience. In order to ensure we have the inventory of products to meet our guests’ needs, we recently established a new policy that reserves Target the right to prohibit purchases to resellers. It is not a new policy for Target to reserve the right to limit quantities on orders. Guests will be notified at the time of purchase if quantity limits will be applied.

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Last week’s story in EcommerceBytes explained the timing of the new policy comes in the aftermath of an incident in which shoppers were disappointed when the chain sold out of Lilly Pulitzer items that were part of an exclusive collaboration between the designer and retailer.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to

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