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USPS Capitalizes on Ecommerce Package Delivery with New Campaign

The US Postal Service is running another ad campaign as part of its “Priority: You” marketing initiative, which highlights recent improvements to Priority Mail. The centerpiece of the new “Watch Us Deliver” campaign is an online dashboard with live counters, including one that shows the number of Sunday package deliveries to date.

The “Priority: You” initiative has been overseen by Chief Marketing and Sales Officer Nagisa Manabe, whose last day at the agency is tomorrow, May 22nd.

Brand Marketing Executive Director Betty Su said the Watch Us Deliver campaign is designed to build on the strong momentum in the USPS package delivery business “and to highlight the many ways the Postal Service is changing and improving to better serve the American public.”

The Postal Service has introduced services including free package pick-up, improved tracking technology, and Sunday delivery in order to capitalize on the continued growth of ecommerce. The agency said its package volumes have surged about 30 percent during the past five years.

The U.S. Postal Service has been improving its tracking capabilities with USPS Tracking for all Priority Mail products. Customers can sign up for MyUSPS to receive text messages and e-mail alerts that provide estimated time of delivery.

Through an improved tracking system that utilizes up to 11 scanning points from sender to receiver, packages can be traced online, over the phone or via the U.S. Postal Service mobile app.

Visit the WatchUsDeliver.com website to learn more.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.