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eBay Traffic Reports Disappear as Deadline Looms

eBay sellers say they’re unable to access their Store traffic reports as the deadline for the end of the reports approaches. eBay is doing away with eBay Stores Traffic reports as of June 30th, having notified sellers through an email letter sent on May 1st.

A reader who has a Premium eBay Store wrote to say she could not access the report. “On the Selling Manager Pro Summary page, under Manage My Store, Traffic Reports is one of the options. When we click it, we get only ads for opening a store. (Actually, once in many tries we got the numbers for May, but now we can’t get it any more.) How do you get the Traffic Reports before the deadline?”

The reports are designed to help sellers measure traffic and where it’s coming from and to analyze the success of their marketing efforts. On the AuctionBytes Blog, sellers debated the value of the traffic report; one seller suggested every seller save all of their Omniture traffic reports, including all of the detailed reports as far back as the system permits them to go, calling it invaluable documentation.

There is also discussion on the eBay boards about the problem, such as this threadand this thread, both started on May 7th, a week after eBay notified sellers of its intention to disable the reports.

eBay uses Omniture to power the traffic reports. A spokesperson from Adobe, which acquired Omniture, told EcommerceBytes on May 4th that Adobe was “unable to comment on customer relationships.”

In its May 1st email, eBay had apologized for the inconvenience of deprecating the reports and had said, “Know that your access to Sales Reports Plus is not affected and that in the weeks ahead, we’ll let you know all about the new reporting features we’ll soon offer.” We have a question in to eBay asking about the decision and what appears to be a technical issue or accelerated schedule.

Comment on the AuctionBytes Blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.