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Fri May 1 2015 14:41:45

eBay Pulls Traffic Reports Leaving Sellers in the Lurch

By: Ina Steiner

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eBay is pulling sellers' access to traffic reports as of June 30th. The reports are the equivalent of Google Analytics but for eBay, and help sellers measure traffic and analyze the success of their marketing efforts. 

Here's the letter eBay sent Store subscribers this afternoon informing them:

Dear (redacted),
As an eBay Stores subscriber, you have access to a number of powerful marketing tools, including Sales Reports Plus and Store traffic reports. Starting June 30, you'll no longer be able to access Store traffic reports. Later this year, we'll introduce new features to replace the current Store traffic reports.

We're committed to notifying you 60 days in advance of any changes to features included with your Stores subscription. We apologize for any inconvenience this change may cause. Know that your access to Sales Reports Plus is not affected and that in the weeks ahead, we'll let you know all about the new reporting features we'll soon offer.

As always, thank you for selling on eBay and for subscribing to eBay Stores.
Best,
The eBay Selling Team

Here's how eBay explains the benefits of the traffic reports on its website:

Optimize your listing titles and Store design with Traffic Reports. See which keywords buyers are using to discover your listings, and find out which pages they view in your Store. Premium and Anchor Store subscribers also get advanced reporting features.

Notice the letter doesn't show those subscribers who committed to a year how they can cancel their Store without being charged extra for cancelling early.

A reader who received the email wrote and wondered, "Has eBay abandoned (without any announcement) the policy of making seller facing changes only twice per year?"

He continued, "It would appear that eBay is discontinuing store traffic access during the summer months so that sellers will have no idea ( other than their declining sales volume) that eBay traffic is in the toilet. It seems unusual that the company would discontinue the reports and leave sellers with no way to gauge traffic for an unspecified period. The term " Later This Year" is open ended and vague which more and more seems to be the seller defeating process this company chooses to employ."

We have an inquiry in to eBay and will dig into this more in next week's Newsflash, so be sure to tell us how this impacts you.

Let us know how you use the traffic reports and what you will do without them.



Comments (34) | Permalink

Readers Comments

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: Rexford

Fri May 1 15:08:41 2015

What did I need this for anyway?  I already know that for the most part my items are invisible, except perhaps the very newly listed items for which, if they don't sell fairly quickly, they will be invisible too.  As it relates to watchers, I've got mostly 0s and if I'm lucky 1s or 2s on my listings.  That clearly shows me that my items can't be seen by most. (Longtime seller, I remember the days when items got views and as a result watchers.)

eBay love to pull anything and everything that give transparency.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: serioussellers This user has validated their user name.

Fri May 1 15:30:13 2015

We just saw the message from eBay about this -- right after we just finished up an EB Blog comment that we had started earlier today.  Then we saw this AB Blog post. Please check out our comment (with multiple references to the Omniture traffic reports) posted on the ''eBay Gets Tough on Dupe Listings''.

As some very wise and admired past contributors to this site (EcommerceBytes) repeatedly said, EVERY seller needs to save all of their Omniture traffic reports --- including ALL of the detailed reports as far back as the system permits them to go.  This documentation is invaluable --- even though multiple CSRs have said in recent week that the Omniture counters are not working properly (claiming that they have not been accurate in recent years) and that we are each really getting hundreds or thousands of views of each item even if the Omniture ''faulty'' lists, graphs and charts show just 0, 10 or even a few more.

Those statistics and reports fully document the throttling/search invisibility/blackouts -- and the gutting of the small sellers.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: Basset

Fri May 1 15:38:10 2015

''...in the weeks ahead, we'll let you know all about the new reporting features we'll soon offer''

Offer. At what cost?

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: moto-science This user has validated their user name.

Fri May 1 16:44:13 2015

"eBay traffic is in the toilet......"

Or more like selling on Ebay today is like selling through a toilet.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: Enough Is Enough! This user has validated their user name.

Fri May 1 16:44:52 2015

This morning, I got an e-mail from ebay that stated my Stores subscription would be renewed.

Four hours later, another e-mail arrived, and it mentioned traffic reports will be ended June 30th.

IN A NUTSHELL: Thanks for your one year commitment. Now we are going to hide your listings, and you won't be able to see how or when. We appreciate your business!

Time for the 60 Minutes folks to do a ''What Happened To ebay?'' expose on this company so all can see the lies, theft, and other wrongdoings inflicted on their sellers.

And why this once proud organization is losing money, instead of continuing to be the great American internet success story they once were.

I can see the Ho running away from Morley Safer and his microphone now, yelling ''NO COMMENT!'' ''NO COMMENT!!'' when questioned about his ineptitude......

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: ajeweler This user has validated their user name.

Fri May 1 17:00:25 2015

surprise again, now they not want you to see your blackouts but now they want you in the dark about them as well as everything else ebay does
more rolling blackouts for sellers that use google to find out what is selling and what is not,
really ebay enough is enough
stop beating sellers as they are buyers also

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: pace306 This user has validated their user name.

Fri May 1 18:11:14 2015

"It would appear that eBay is discontinuing store traffic access during the summer months so that sellers will have no idea ( other than their declining sales volume) that eBay traffic is in the toilet.

EXACTLY

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: Sonny Young This user has validated their user name.

Fri May 1 19:36:38 2015

Sellers have been complaining about dismal traffic, so in typical ebay fashion, their answer is to hide traffic reports. What  a bunch of s#*m bags.  

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: Frank Abagnale This user has validated their user name.

Fri May 1 20:24:07 2015

Traffic reports are really unnecessary. It's the sales reports you should care about.    

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: Ric

Fri May 1 21:31:37 2015

It should not surprise anyone that eBay is removing a useful seller tool and leaving sellers with nothing while they take their sweet time creating that tool's replacement.

This is just the latest illustration that the management team is about as disconnected from their sellers as they could possibly be.

If management was committed to providing sellers with a consistent experience, they would have the replacement tool ready to roll out the day after they retire the existing tool - not leave sellers blind for an unspecified time frame.

It is glaringly apparent that this management team continues to have no idea of what it is like to sell in the environment they create. The information gap which sellers will experience typifies the ignorance which permeates the executive suites in San Jose.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: The End

Fri May 1 22:53:33 2015

KILL EBAY.
It's over.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: iheartjacksparrow

Fri May 1 23:59:49 2015

Wow, the bad news from eBay is never ending today.

"... in the weeks ahead,..." Nothing is more nebulous than a statement from eBay.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: Ed Gadfly

Sat May 2 04:58:12 2015

Things will get better. You need to have faith in the leadership. It is not a waste of time or money to be at eBay because it is the best place there is, and it would be mean to disparage you for staying in this caring environment for year after year.

Now my Kool-aid comes in but one color: blue. No yellow, no green, no red.

I drink my eBay Kool-aid and I am blue.
eBay is true blue.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: Rexford

Sat May 2 09:18:58 2015

You know, I had hope that Wenig would make some positive changes. He is already showing that nothing is changing. Things are only getting worse.

Maybe I'm just too gullible. Actions speak louder than words, and never again will I believe anything that the management of this organization spouts. They have proven over and over again that anything that they say that give small sellers a glimmer of hope is just lip service.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: ebay refugee camp This user has validated their user name.

Sat May 2 10:13:50 2015

Yep, a cover up by the corrupt John Donahoe!!
Can it get anymore obvious what a jerk!!!

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: encoreresale This user has validated their user name.

Sat May 2 12:27:51 2015

Perhaps a "rolling blackout" explains why our sales (and many others, if the discussion boards are any indication) suddenly tanked in late March. We started watching the traffic reports closely earlier this week to see if we could learn anything we didn't already know. Lo and behold, suddenly people are finding our items again! And sales this week are approaching what we would consider a normal level - yay!!

And then we get this email that traffic reports are being terminated, with no definitive timeframe for a replacement.

It more than strains credibility to believe this is all coincidence.

Well, that just gives us 60 days to continue our migration to other selling platforms...

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: Map

Sat May 2 13:47:33 2015

I have warned of this many times before and now it is finally happening.

I knew ebay would do this.

If all us sellers were to compare our traffic reports on the same time line over the last several years there would be clear evidence of fraud & manipulation that John Donahoe & company did against all of us small business sellers.

Sellers if you have not already print & downlaod all your traffic reports for each month of the year as far back as you can now go.

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: Frank F This user has validated their user name.

Sat May 2 15:07:55 2015

WHOA! A LOT of sellers use the reports on a daily basis. What is ebay trying to hide NOW?!

EBAY needs to keep the old reports in place until the new tool is available. Its a total outrage that they would announce that the old tool is being made unavailable and a new tool will not be available for months.....

Something smells REAL fishy here once again... PS: My current sales report have not been working all day, each time I try it gives me a black screen and will not load (never seen that before, whereas we have got the unavailable message in the past)..

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

This user has validated their user name. by: Anonymous Annie

Sat May 2 23:33:41 2015

It's not as if sellers needed any MORE proof than they already have, but something like this TRULY demonstrates how LITTLE REGARD and LITTLE RESPECT eBay has for sellers.

I must be missing something here. Even if we take eBay at its word, and even if something ''better'' or ''new and improved'' is coming down the pike... it makes NO SENSE TO ME why eBay would eliminate a valuable selling tool like this BEFORE the new version is ready to be rolled-out.

It seems too hasty, too unplanned, too un-thought-out. Almost as if they're reacting to something.

It's not just an ''in-your-face'' type of move... it's an aggressive, extended-middle-finger, skru-yoo, slap-in-the-face type of move. (Just another typical day at eBay I guess.)

Am I reading too much into it? Am I too cynical and suspicious of eBay? Or was this a panicky-move on their part?

Was there some nefarious, tricky and clever way for sellers to manipulate and massage the data to reveal ''too much'' about eBay's inner workings? (What comes to my mind is how some sellers were able to run multiple reports to determine, with some degree of certainty, which buyer had dinged their stars.)

Perminate Link for eBay Pulls Traffic Reports Leaving Sellers in the Lurch   eBay Pulls Traffic Reports Leaving Sellers in the Lurch

by: Frank F This user has validated their user name.

Sun May 3 08:17:31 2015

Most sellers are seeing traffic continue to fall. Traffic and views have been off since 2012, but in the last few months they have truly been 'flat lined'... I have less than 100 views a day for well over 1000 items, and views yesterday were a measly 22. We are top rated with no account issues, so not sure what the issue is, but obviously ebay has very few buyers and browsers these days, and this is an attempt to hide it all from view.

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