eBay is pulling sellers' access to traffic reports as of June 30th. The reports are the equivalent of Google Analytics but for eBay, and help sellers measure traffic and analyze the success of their marketing efforts.
Here's the letter eBay sent Store subscribers this afternoon informing them:
As an eBay Stores subscriber, you have access to a number of powerful marketing tools, including Sales Reports Plus and Store traffic reports. Starting June 30, you'll no longer be able to access Store traffic reports. Later this year, we'll introduce new features to replace the current Store traffic reports.
We're committed to notifying you 60 days in advance of any changes to features included with your Stores subscription. We apologize for any inconvenience this change may cause. Know that your access to Sales Reports Plus is not affected and that in the weeks ahead, we'll let you know all about the new reporting features we'll soon offer.
As always, thank you for selling on eBay and for subscribing to eBay Stores.
The eBay Selling Team
Here's how eBay explains the benefits of the traffic reports on its website:
Optimize your listing titles and Store design with Traffic Reports. See which keywords buyers are using to discover your listings, and find out which pages they view in your Store. Premium and Anchor Store subscribers also get advanced reporting features.
Notice the letter doesn't show those subscribers who committed to a year how they can cancel their Store without being charged extra for cancelling early.
A reader who received the email wrote and wondered, "Has eBay abandoned (without any announcement) the policy of making seller facing changes only twice per year?"
He continued, "It would appear that eBay is discontinuing store traffic access during the summer months so that sellers will have no idea ( other than their declining sales volume) that eBay traffic is in the toilet. It seems unusual that the company would discontinue the reports and leave sellers with no way to gauge traffic for an unspecified period. The term " Later This Year" is open ended and vague which more and more seems to be the seller defeating process this company chooses to employ."
We have an inquiry in to eBay and will dig into this more in next week's Newsflash, so be sure to tell us how this impacts you.
Let us know how you use the traffic reports and what you will do without them.