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Bonanza to Raise Optional Pro Fees for New Members

Bonanza is raising fees for Pro members, an optional plan that gives users access to premium features, and the online marketplace is letting users lock-in rates now.

Fees on Bonanza will remain at the same level they have always been, Bonanza spokesperson Mark Dorsey told EcommerceBytes. “What we are increasing are the optional memberships that sellers purchase to gain access to premium areas of Bonanza and enhance their overall experience.”

All users who opt into a membership prior to the increase will be grandfathered in at today’s membership prices for as long as their membership remains active. Pro members gain access to features such as Google Analytics and gives them the ability to offer coupons and to sell digital goods.

While Bonanza sent out an email to users this week to let them know, management is still in the process of setting new rates. “We just wanted to give our users as much advance notice as possible.” The current rates are available on this page.

A letter emailed to users this week said, “If you’re on the fence about getting a Bonanza membership (or upgrading your existing membership), now would be a great time to consider taking action to lock into our current lower prices before the upcoming increase.”

And, the letter explained, the rate increase would help to pay for continued development of new features to help sellers sell more. “The initiatives we have planned for Pro members in 2015 will be some of our biggest and best so far.”

Keep in mind there are no monthly fees for regular rates, which can be found on this page.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.