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New eBay Promo Entices Sellers to List High Value Items

eBay is running some promotions for sellers that differ from the typical free-listing sales – it’s providing discounts on commission fees as an incentive.

One promotion (“Sell High, Save Big”) provides eBay Store owners with 20% off Final Value Fees on up to 1,000 items per month when the items sell for over $500. For example, an item that sells for $2,500 would normally incur a commission of $250; the promotional final value fees would be $200, eBay explained.

One seller told EcommerceBytes the promotion did not provide enough of an incentive for them to try it in the auction format since they risked losing money if a high-value item sold with a low bid. But the promotion includes auctions, auctions with Buy It Now, and fixed-price format.

That promotion runs six months, starting on April 1st and ending on September 30, and sellers must activate the promotion.

Another promotion eBay is running kicked off on April 2nd and runs through April 30th. It requires sellers use a merchandising tool provided to Store owners. eBay explains in the terms:

Invited sellers (“sellers”) who create an “order discount” offer using the Manage Promotions tool within Manage My Store, pursuant to the terms and conditions set forth herein, will receive a 50% credit on final value fees for that sale (“Promotion”) when the buyer utilizes the offer created by the seller during the Promotion Period (as defined below). If the orders sold qualify for the Promotion, the seller will receive a 50% credit on the final value fees on all of the items that the buyer took advantage of via the “order discount” that was created by the seller. The credit may appear on the invoice received immediately after the Promotion ends or by the following one.

Both promotions are by invitation only, and all other fees apply. Sellers should be sure to read their invitations carefully for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.