Etsy is continuing to grow its wholesale business and has extended its partnership with Nordstrom to Canada. Nordstrom Ottawa will feature four Canadian Etsy sellers in its At Home department.
Nordstrom opened its first Canadian store in Calgary in September. Nordstrom Ottawa kicked off its Etsy collection with Vancouver-based artisans Sandy Bahrich of Firefly Notes, who makes nostalgic gift items and Heather Dahl of Dahlhaus, who creates pottery and ceramics, as well as Ontario artisans Steve and Mel Trimble of CartoCreative (St. Catharines) who create geographic art prints, and Brenny Giovis of Paperfelt Paper Goods (Toronto), who makes hand-lettered stationery and gifts.
Etsy also has wholesale partnerships with retailers West Elm and Indigo. It has been working on the wholesale side of its business for some time, taking it out of beta last year, and the initiative is one way Etsy is trying to scale revenue as it readies its IPO.
Retail buyers can use Etsy Wholesale at no cost. Sellers pay a one-time $100 joining fee and standard 3.5% transaction fee for each order.
Etsy restricts viewing of its Wholesale directory to retailers only to protect the privacy of sellers’ wholesale pricing.