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Amazon Proves One-hour Delivery Is a Day at the Beach

Amazon.com expanded its Prime Now same-day delivery service to Baltimore and Miami. The service is free for 2-hour delivery and costs $7.99 for one-hour delivery.

Amazons spokesperson Kelly Cheeseman told the Miami Herald many of the items available through the Prime Now service are tailored to Miamians.

“Beach toys, beach towels and sunscreen, you got it. Imagine you’re getting ready to head to the beach and you realize you’re out of suntan lotion, you can now get it delivered right to you as you pack to head out,” Cheeseman told the Herald.

Amazon launched Prime Now in Manhattan in December. The mobile app for iOS and Android devices is restricted to use by Amazon Prime members. In Miami and Baltimore, Prime Now is available from 8 am to 10 pm, seven days a week.

eBay, Google, and the USPS are among those trying same-day delivery, though eBay became less enthusiastic about its eBay Now service last year. Its CEO gave a candid interview about the service in February.

And in December, eBay changed the service and rebranded it – see eBay Local.

Even Starbucks is getting in on the delivery craze, announcing Wednesday it will roll out a coffee and food delivery service in Seattle this year in partnership with food delivery service Postmates.

In its press release, Amazon said the one-hour delivery service is powered by its growing operations that utilize advanced technology to speed up order delivery times for customers. Prime Now will continue rolling out to additional cities in 2015.

More information about Prime Now is available on the Amazon website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.