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Royal Mail Wades Into Ecommerce with StoreFeeder Acquisition

UK’s privatized postal service Royal Mail has acquired StoreFeeder, an ecommerce platform for multichannel sellers that promises to help merchants manage and automate their ecommerce operation from a single interface.

In addition to integrating with eBay, eBay Click and Collect, Amazon, Rakuten and Magento, StoreFeeder also integrates with shipping couriers.

And in fact, StoreFeeder built Royal Mail’s consumer and small business shipping tool, Click and Drop, which was launched in October 2014. As well as allowing consumers and small businesses to ship with Royal Mail within a few clicks, Click and Drop enables eBay sellers to integrate their accounts and buy and print postage labels without manually inputting the address of each individual buyer.

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In announcing the acquisition, Royal Mail said the move enhances its in-house IT capability.

However, it also said StoreFeeder would continue to operate in the same way for its existing clients.

“The purchase of StoreFeeder will support Royal Mail’s continuing efforts to enable customers of all sizes to connect and ship parcels easily through online tools and Application Programming Interfaces (APIs),” Royal Mail wrote.

Shipping companies in the UK had difficulties meeting Christmas delivery deadlines this year, and Royal Mail faces stiff competition not only from competitors such as Yodel and TNT, but from one of its biggest customers –

The financial terms were not disclosed, and Royal Mail said the terms of the transaction were not material in the context of the Royal Mail Group as a whole.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to

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