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Etsy Search Team Suspends Category Testing

Etsy announced it would begin testing new listing categories within Search, but had to shut down the test after sellers identified a problem with one of the product categories.

Etsy Product Manager Jaime DeLanghe explained that the marketplace’s Search team has been working with buyers and sellers as it seeks to improve the product search function. “During those conversations, it has become apparent that clearer categorization would go a long way toward making finding things on Etsy easier,” she explained. “Right now, the many types of different category buckets can make it tricky for sellers to know where to put their items – and for buyers to find them.”

As part of the test, Etsy said it would change categories on the left side of Search pages and in the category dropdown on mobile-optimized Search pages. “Etsy is working with a prototype team of sellers to make sure both the listing process and these categories work for sellers across the marketplace,” DeLanghe explained.

While Etsy quickly suspended testing due to an issue with the Women’s Clothing category, it’s likely Etsy will resume testing.

In announcing the test, DeLanghe said Etsy was testing categories based on sellers’ current listing information, “so you won’t have to change anything to appear in search or within these categories. Your listing information will remain the same and your items will continue to appear for the same search terms.” And she promised to inform sellers of any permanent updates to categories.

“Any changes would also be reflected in the listing process, which would make it easier to see how to make your items appear in the right place based on the current categories.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.